FAQ About Local Search Marketing
Local search engine optimization sometimes referred to as local search engine marketing, is one of the most important aspects of marketing a local company.
It helps companies to advertise their products and services to local customers at the very moment they search for them online. Targeting queries with much more purchase intent behind them, such as ‘plumbers near me’, ‘plumbers close to me’ or ‘best plumber in [location]’ the local SEO results will be about the plumber and the best plumber in your location. But first, we should look at what to look for in the local searches that you know. Source: 4
SEO is a strategy to achieve high rankings in search engines such as Google Maps. SEO focuses on building a website that provides rich, structured information to boost your search ranking. The SEO strategy (Search Engine Optimization) is about making sure that customers who could go to your store tomorrow can find you online today. Source: 9
SEO is understanding how well search engines can search, index and explore content and keywords. An SEO marketing strategy is about increasing the number and quality of visitors to your site through search result rankings to keep up with changes in the algorithm and updates from Google. Source: 3
An SEO campaign combines keyword research, keyword analysis, keyword targeting and a link campaign. These efforts together lead to the development of relevant keywords and terms that bring qualified customers to your website. Source:1 Millions of consumers search for local services every day to make a purchase. Of these consumers, 59% use Google to find a trustworthy local business. These consumers are our most valuable marketing targets, leading to local purchases. Source: 2
To build a local search presence, you need to optimize your online information so that search engines place your business as high as possible in the search results so that consumers can find you and easily find the information they need to select you as a business to purchase from.
To give you the best chance to appear directly in the search, you must tell your search engine everything it needs to know about you. A big part of local search marketing is making sure that you appear in your ‘local pack’ or ‘snack pack’ (the box at the top) so your consumers find you and chose you easily. Source: 8
Effective SEO means working to improve your company’s ranking in search engine results with the keywords you most want to appear to. Since Google and other search engines are constantly changing their rankings, it is not an easy task to keep track (in the truest sense of the word) because keyword queries are constantly changing. To help figure out what it takes to get a business in the highest local search engine results, some questions need to be asked to get a picture of where the business is now and what it will require to get the business where they want to be. Source: 7
SEO helps companies connect with customers by leveraging the targeting strategy of their marketing strategies. When people look for local businesses, they are often near the bottom of the sales funnel and ready to make a purchase. Google’s research shows that 76% of people who conduct a local mobile search visit a company within 24 hours. Search Engine Land reports that 78% of local and mobile searches lead to in-store or online purchases. Source: 6
Organic search refers to a search that someone performs in search engines and clicks on unpaid results, (results that don’t show the Ad. next to the link). It is one of the search marketing channels that you can use to increase your website traffic. Search engines as a set of keywords to target them and answer the person’s questions. It’s not just about inserting as many keywords as possible. In fact, it can actually hurt your website’s SEO ranking. Organic SEO is improved by using keywords naturally, not-forced, in your content. Source: 5
As with most marketing strategies research is key and SEO research is knowing how search engines work, what people are looking for, what search terms and keywords are actually entered into them, and what is preferred by their target audience. Optimization of your website may involve editing its content (HTML and related encoding) to increase its relevance for certain keywords and remove barriers to search engine optimization (SEO) indexing activity. Source:0
SEO is especially important because it helps customers find the information about a business and their services, and it helps to easily discover where/how to purchase from those businesses in person or online. Good SEO is particularly important for businesses as it provides opportunities to have conversations with target consumers about their purchasing needs. Your SEO success is not always measured by being at the top of Google’s first page. With paid Ads usually taking up the rankings, organic SEO tends to start lower on the page, but that does not actually mean that you will not see results. A lot of searchers skip the paid Ads and look further down the page for results as they feel those businesses are more accurate and trustworthy. Source: 5
The local SEO concept includes, but is not limited to, optimizing your website for keyword results and performing all the other heavy work involved in ensuring that your company’s web visibility is effective and long-lasting. An SEO campaign is designed to help you achieve your goals while complying with search engine guidelines. Some companies forget that Google search results are important. Source: 2
Local SEO From GooMedia.Group
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